Clarity on Pricing and Value
Clear Pricing. No Surprises.
One of the questions we’re asked most often is:
“How much does it cost to build an app?”
The honest answer is…
It depends.
A simple internal operations app is very different from an enterprise platform serving hundreds of thousands of users.
But while every project is different, one thing shouldn’t be.
You should understand exactly how we charge before you engage us.
We believe pricing should be transparent, predictable and fair.
Two Ways We Work
Every engagement with Rounded Labs falls into one of two models.
Fixed Price Projects
For organisations that already know what they want to build.
Together we’ll define the scope, requirements, deliverables and timelines before development begins.
Once agreed, the price is fixed.
That means:
- No unexpected invoices
- No hourly timesheets
- No open-ended retainers
- Complete clarity from day one
Our projects typically range from:
£30,000 — £250,000+
The final investment depends on factors such as:
- Number of platforms (iOS, Android, Web)
- Backend complexity
- Third-party integrations
- AI functionality
- Security and compliance requirements
- Enterprise infrastructure
- Design complexity
Productised Services
Sometimes you’re not ready to build yet.
You simply need expert guidance before making important technology decisions.
For these situations we’ve created fixed-price consulting engagements.
Tech Architecture Audit
£7,500
A two-week review led by our CTO.
Ideal if you already have an application, development team or technical roadmap.
You’ll receive independent recommendations covering:
- Architecture
- Scalability
- Performance
- Security
- Technical debt
- Delivery risks
- Prioritised improvements
Digital Transformation Prep
£7,000
Before replacing legacy systems, migrating platforms or launching a new digital product, we help organisations prepare properly.
This engagement includes:
- Current state assessment
- Opportunity mapping
- Risk identification
- Technology recommendations
- Migration planning
- Executive roadmap
Mobile Product Discovery Sprint
£9,500
A two-week engagement that turns an idea into a validated product plan.
Deliverables include:
- User journeys
- Wireframes
- Feature prioritisation
- Technical approach
- Delivery roadmap
- Fixed-price development proposal
This is a fantastic precursor to larger builds.
Legacy App Rescue Assessment
£6,500
Designed for organisations with an existing app that’s becoming difficult to maintain.
We’ll assess:
- Code quality
- Architecture
- Performance
- Maintainability
- Security
- Delivery bottlenecks
You’ll receive a prioritised rescue strategy together with recommendations on whether to rebuild, refactor or replace.
AI Opportunity Workshop
£5,000
A one-week strategic workshop helping organisations identify practical AI opportunities.
Includes:
- Current process review
- AI opportunity mapping
- Feasibility assessment
- On-device vs cloud AI recommendations
- Prototype ideas
- Prioritised implementation roadmap
Payment Terms
Projects below £30,000
80% upfront
The remaining balance is payable on project completion.
Projects above £50,000
- 40% at project commencement
- 40% at the agreed midpoint
- 20% on delivery
Projects above £150,000
For larger transformation programmes we’re happy to offer more flexible financing arrangements.
This can include milestone-based payments or instalment plans spread across up to 12 months, helping align investment with internal budgeting cycles.
Why We Don’t Charge by the Hour
Some agencies bill every meeting, email and phone call.
We don’t.
Our clients are investing in outcomes, not hours.
Charging by the hour often rewards inefficiency.
Fixed-price engagements encourage us to work smarter, solve problems faster and deliver as efficiently as possible.
Our incentives are aligned with yours.
Is Rounded Labs Right for Every Project?
Probably not.
We’re a good fit if:
- You’re building software that’s strategically important to your business.
- You value senior technical expertise.
- You want predictable costs.
- You need a partner who can own delivery from concept through launch.
- You’d rather build it properly than rebuild it later.
If you’re simply looking for the cheapest development resource available, we’re unlikely to be the right partner and that’s perfectly okay.
Our clients typically are:
- Established SMEs
- Enterprise organisations
- Venture-backed startups
- Scale-ups building their first product
- Organisations replacing legacy software
Ready to Discuss Your Project?
Every engagement starts with a conversation.
We’ll discuss your goals, understand the challenges you’re trying to solve, and recommend the most appropriate engagement model.
Whether that’s a fixed-price project or one of our productised services, you’ll leave with a clear understanding of the investment required—before any work begins.
Since developing the UK’s first mobile banking app in 2008, we’ve delivered projects ranging from startup MVPs through to enterprise digital transformation.
Let’s build something exceptional.
We’d love to have a chat to understand and discuss your project. Even if you’re still in the early idea phase. We’re happy to advise and guide you along the way.