GAME Plc were one of the first UK retailers to recognise the value of Mobile as a platform for sales of their content. We were approached to scope, plan and develop their Mobile App to mirror the catalogue and functionality of their desktop site. The App allowed customers of GAME to browse the catalogue, find their nearest store and purchase products from within the App. Customers also had the ability to view their 'My Account' section to see their current points balance at any time.
The first version of the App was released in early 2011 to great reviews and customer feedback.
After the success of the first phase we were tasked to develop an App for their sister company, Gamestation. Customers were given the same feature set as that of GAME with the branding tweaked to fit in line with the unique offering from Gamestation.